Search Engine Optimisation & Marketing

Applejack provides internet marketing solutions such as Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). If your website is built in a search engine unfriendly way then this could be costing you or your company missed opportunities and sales because of poor optimisation. The solution is to make your website more search engine friendly. You have control over your own wesbite and therefore SEO is something which you can do and can make a huge difference to the number of vistors to your site and ultimately your revenues.

Search Engine Optimisation (SEO)

In layman's terms, SEO is the process of improving your website to rank more highly on search engine listings; this can be a number of different processes such as improving the content and editing the source code. Higher search engine listings will bring more quality search engine users directly to your website, increasing your search engine positions will generate more quality and improved traffic (visitors), this could make a MASSIVE difference to your business!

When buidling a new website Applejack always makes Search Engine Optimisation an integral part of the process right from the outset.

Search Engine Marketing (SEM)

Basically SEM is marketing your site on other websites which are appropriate to your business. These might include partners sites, mutual benefical linking and directory sites of which some are free whilst others charge.

Pay Per Click (PPC)

PPC is where you have an advertising campaign which is shown on search engines such as Google using their Adwords system depending on what keywords a user searches for and for each click on your advert which then goes through to your website you are charged the amount for which the bid price for that keyword was set at.

How Can Applejack Help

Whether you have an existing site or need a new site building we can help in a number of ways.

• Keyword Research - to determine the most effective, relevant phrases that people are actually searching.
• Site Content - how a site is coded, text content, deep linking, metadata, site structure and navigation.
• Links - including internal links within the site itself, outbound links to other sites, but primarily inbound links from other sites.
• Pay Per Click - set up and monitoring of PPC campaigns such as Google Adwords.
• Reports & Analysis - website statistics and search engine position reports.

Contact us now on 0845 129 8453 for an initial accessment of your website or use our contact form with your details.