If your website doesn’t load quickly enough you will be losing visitors.
It is estimated that if a website doesn’t load within 2 or 3 seconds then you will start to lose visitors. They will also be less likely to continue browsing through the site, less likely to return and less likely to recommend it to other people. As networks get quicker users patience will only get shorter as they come to expect sites to load almost instantaneously and so that 2 to 3 second threshold is only going to get even less.
The faster your site the better the UX
A better user experience (UX) will enhance your brand and so of course a negative user experience will damage your brand and page speed plays a part in this. A one second delay in webpage time equals a 7% reduction in conversions, 11% fewer page views and 16% reduction in customer satisfaction. According to Pingdom, if a site takes 5 seconds to load the bounce rate is 38%.
Google’s mobile-first index
In March 2018, Google announced that they are going to start rolling out mobile-first indexing which means they will use the mobile version of a page for indexing and ranking. They have also stated that page speed does play a part in a sites search engine ranking position and now with mobile-first the importance of this is only going to grow.
What impacts on page speed
This is one of the most important factors in whether or not your site loads quickly. A site on a shared server which shares resources such as the CPU, RAM etc with potentially thousands of other sites is going to be slower than a server with fewer sites larger RAM, faster CPU plus other aspects such as web server configuration file, GZIP compression, database tuning, the version of PHP and MySQL, object caching, mod pagespeed etc etc.
Page weight and number of resources
Additional page speed optimisations
- Use a server located in the region where the majority of your audience reside. The further away the slower it will be for them.
- Reduce the number of plugins and remove ones which are not being used.
- Reduce DNS lookups. This is the time it takes to find out which IP address you domain name points to.
- Reduce the number of redirects.
- Use a Content Delivery Network (CDN).
Optimising a sites page speed can take sometime, as minifying code and caching pages can also completely mess up the layout, so there is often quite a bit of trial and error involved and you need to test it in multiple browsers and platforms, as it may work for one browser, particularly the most modern ones, but not necessarily for older ones.
Test your website
You can test your own website at these resources below
Page speed optimisation service
At Applejack, we have considerable experience in optimising the page speed of websites and regularly achieve 95% or more and sometimes even 100% page speed rating such as this very site. Our servers are super quick with very fast processors, 24 cores, multiple versions of PHP from 5.4 right up to 7.2 along with Google’s Mod Pagespeed and Redis Object Caching to make it even faster.
You can find out more about out page speed optimisation service using the button below.